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DataCamp XP challenge: Gamifying learning

Will Rix

Design credit: David Crombie.


Concept: A gamification promotional campaign that encouraged DataCamp's 12M+ learners to compete against each other through learning challenges to win prizes.

Execution: Social (paid and organic), email and website takeovers showcasing a brighter tone of voice and infographic visual identity.






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© 2022, Will Rix

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