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  • Will Rix

Social metrics 📈 | Building consistency, community and virality on DataCamp

From May 2023 to May 2024, I led DataCamp's social channels. Alongside copywriting and content creation, I took over all strategy and execution, reporting to the VP of Media and COO with a goal to grow DataCamp's social media channels.


The strategy was to showcase the breadth and depth of their learning platform. Alongside, highlight key changes in a rapidly evolving AI space.


The metrics:


After assuming social media responsibility in May 2023, I pivoted away from a previous distribution model, to more a value-driven approach to that met followers where they were.


The uplift on metrics was (nearly) across the board.



Channel deep dives: LinkedIn




Facebook:





Instagram:




Twitter




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