From May 2023 to May 2024, I led DataCamp's social channels. Alongside copywriting and content creation, I took over all strategy and execution, reporting to the VP of Media and COO with a goal to grow DataCamp's social media channels in a short space of time.
The strategy was to showcase the breadth and depth of DataCamp's extensive data and AI learning platform.
Alongside, spotlight rapidly evolving AI space with DataCamp's growing bank of editorial content.
The metrics:
After assuming social media responsibility in May 2023, I pivoted away from a previous distribution model to a more value-driven approach that met followers where they were.
The uplift on metrics was (nearly) across the board.
Channel deep dives: LinkedIn
Facebook:
Instagram:
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