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Party Room

10 trends of the digital decade
Originally part of a downloadable white page, The Top 10 Trends of The Last 10 Years was my second back to back marketing report. Sent...


Trends: 2020 | The world's first cultural study on influencer (Whalar)
In an election year, more influencers will "Post with Purpose" Whalar’s 2020 Influencer Trends Report Finds Advocacy Will Define the...

Meta's Brittany Johnson | Creativity, influencers, and the future of agencies
I interviewed Brittany 'IRL' in March 2019. In the corner of a small cafe in Chelsea, I met up with Brittany Johnson to learn from her...


Ad Week | 5 ways to rethink influencer marketing and make it more effective
Contributing Ghostwriter: Original Article Published in Adweek The influencer marketing industry has experienced explosive growth over...


F*ck the big idea | Nick Law in 3 parts, Publicis CCO
Nick Law is the Chief Creative Officer at Publicis and a leading voice for global advertising. A career that included 18 years at R/GA,...


How influencing came of age
As Instagram continues the ‘no like’ trials in Australia, New Zealand, Ireland, Italy, Japan and Brazil, we look back at how and why...


Naughties survivor | BBC's Gemma Cairney
Labelling Gemma Cairney is near impossible. If forced to, the titles ‘broadcaster’, ‘author’ and ‘entrepreneur’ spring to mind. She first...


Moving beyond the reach economy (Talking Influence)
In many ways, Likes mean nothing. Original article for Talking Influence . By measuring a combination of biometrics, reported emotions...


Vin Farrell "I blame the hippies" | Words from R/GA's Global Head
Vin is a classical storyteller built for the digital-first age. R/GA’s Vin Farrell, in III Parts As the global head of R/GA Studios,...


4 essential TikTok facts all marketers and influencers should know
*This Article was written pre-COVID lockdown growth* Currently valued at $75 billion by Pitchbook , TikTok has recently surpassed Uber as...


Jo Elvin | 17 years of Glamour Magazine's Editor-in-Chief
"If you can't beat them, join them." Originally published: October 2018 To say I witnessed a microcosm of Jo’s world wouldn’t even reach...


Dawn O'Porter | PR is dead, post a story
“I post one image on Instagram and talk about the book, then you’re in the Amazon Top 100 within about five minutes. It’s just so...

Creativity on Instagram | No likes, more love
What if Instagram took away likes? “Heads up!” The first two fabled words from Adam Mosseri’s tweet triggered shockwaves through the...


Fyre | The greatest influence to actually happen
I wrote this article shortly after the respective Hulu and Netflix Documentaries aired. The Public Response Recently, I have been faced...


The rise of micro-influencers and why you should care (Warc)
The rise of micro-influencers and why they are important to the world. This article was written alongside Whalar's then Head of Content,...


Instagram's Niran Vinod | Ideas are cheap, execution is key
Interview with Niran Vinod, who since rose to head of creative strategy at Instagram, Facebook (Meta now) - before launching his own...
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