DataCamp: That upskilling feeling

Series of adverts developed for DataCamp, focussing on a more emotional and creative approach compared to their standard activations.

Assets were deployed across paid social, google and affiliate partners.

The copy shifted from a feature-focused tone to resonate with the emotional and real-world outcomes of data and AI learning.

Tone double downed on the democratic nature of DataCamp (anyone can start learning today), high salary potential, and the freedom independent learning creates.