Series of adverts developed for DataCamp, focussing on a more emotional and creative approach compared to their standard activations.
Assets were deployed across paid social, google and affiliate partners.
The copy shifted from a feature-focused tone to resonate with the emotional and real-world outcomes of data and AI learning.
Tone double downed on the democratic nature of DataCamp (anyone can start learning today), high salary potential, and the freedom independent learning creates.
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