Whalar x The UN | Gold Cannes Lion
I wrote the video script, helped manage the campaign and wrote subsequent award entry for the world's first influencer marketing platform to win a Cannes Lion (Gold and Silver).
The Official Press Release (by me) and winning video👇
WHALAR BECOMES FIRST EVER INFLUENCER MARKETING PLATFORM TO WIN GOLD AND SILVER CANNES LIONS
Whalar has become the first influencer marketing platform to be awarded gold and silver at the Cannes Lions International Festival of Creativity, in recognition for its work on Grey London’s UN campaign “The People’s Seat".
The campaign, across WPP collaboration involving Grey, Town Productions, Kantar TNS & Lightspeed, Finsbury, BCW, The Social Partners and MediaCom, was designed to tackle climate change at a crucial moment in our planet’s history
With Sir David Attenborough as the leading figure, Whalar activated our global creative community to collect social data from around the world. All completed in the two weeks leading up to the United Nations Climate Change Conference in Katowice, Poland - Whalar sparked over 128,000 participants in online polls via Instagram Stories.
Speaking about the win Whalar Chairman, Sir John Hegarty said: ‘Whalar is leading the influencer market with its focus on creativity. Being the first influencer agency to win a Gold Lion at Cannes shows we're practising what we're preaching.
This campaign went on to reach a total of 1.3 billion people worldwide, ensuring the UN’s climate conference COP24 was the top of the global media agenda. The summit ended with global leaders signing up to aims to deliver the Paris agreements goal of limiting global temperature rises to below 2C.