Global campaign for DataCamp where the subscription is removed for a week, and anyone can access its premium learning product form for free. Marketing activations included website pages, paid social, organic, email, affiliates, and more. All our marketing materials were unified under the tagline: Unlimited learning, zero cost. This centralization ensured a consistent and clear message across all our platforms.
In total the campaign reached XXM, resulting in a XX increase of platform learning over the week.
Free Access Week was also localized in Spanish, Brazilian Portuguese, and German.
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