William Grant & Sons, new-luxury

WGS is a core client for the creative agency, Space.

Whilst leading their communications, I managed creds and case studies - rejuvenating and reordering their system with a new business intent, focussing on 'modern luxury' within the copy and art direction.

Key brands: Discarded Spirits Co., Glenfiddich and Hendrick's.

Below are a selection of examples.