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Whalar | The crib around the corner

  • Will Rix
  • Jan 14, 2022
  • 1 min read

Updated: Apr 5

In 2021, to combat the lack of diversity that had permeated from traditional Hollywood into creator casting, influencer marketing agency Whalar launched The Crib Around The Corner - the first all-black creator house in LA.





Telecommunications company AT&T signed on as an early collaborator with the house, and, following its successful launch, The Crib soon went on to win Adweek's 'Creator House of The Year', describing it as: "Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can't"


I was the global comms lead and copywriter for the launch — focusing on the client pitching phase and the pr activity.


Significant coverage:


Below is a condensed version of the initial launch pitch deck used to send to prospective clients and journalists.



































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© 2022, Will Rix

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