Whalar | The Crib Around The Corner

In 2021, to combat the lack of diversity that had permeated from traditional Hollywood into creator casting, influencer marketing agency Whalar launched The Crib Around The Corner - the first all-black creator house in LA.

Telecommunications company AT&T signed on as an early collaborator with the house, and, following its successful launch, The Crib soon went on to win Adweek's 'Creator House of The Year', describing it as: "Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can't"

I was the global comms lead and copywriter for the launch — focusing on the client pitching phase and the pr activity.

Significant coverage:

Bloomberg Businessweek

TubeFilter

Businessinsider Adweek

Apple Podcasts

Below is a condensed version of the initial launch pitch deck used to send to prospective clients and journalists.