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Eeetwell | Changing the way people think about food

Will Rix

Updated: Nov 18, 2024

Eeetwell is a rapidly growing sustainable food brand. I work as a freelance copywriter and content strategist.


Across digital, social, and OOH, I craft copy and provide art direction and strategy to promote seasonal menus alongside Eeetwell's sustainable purpose and unique culture.


Recently, the Creative Director and I have been crafting a new 1970s aesthetic for their content, helping them stand out for their sustainability and as a brand that their consumers would naturally want to be a part of.


More work is coming. You can find a small selection of examples.












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