Will Rix
Copywriter
Hi, I'm Will
I am a versatile B2B and B2C copywriter with experience in marketing and advertising, product and UX, SaaS and start-ups, fashion and food, paid and social media, and communications.
Alongside freelance for boutique brands and agencies, I've been a Senior Copywriter for DataCamp, a 16 million-audience ed-tech platform.
Outside of pure copywriting, I led DataCamp's organic social media and was the Global Communications Lead for Whalar, a Cannes Lions-winning creator marketing platform. This included adding a quarter of a million followers to DataCamp's social media channels and overseeing the PR launch of LA's first all-black TikTok creator house (later Adweek's Creator house of 2021).
I have a strong dislike for jargon. A deep interest in clear brand storytelling, communicating new products effectively (and emotionally), maintaining brand consistency at every touchpoint, and using AI to do more with less time.
Let's talk: willrix@gmail.com
Copywriting experience:
Product and UX
Launching SaaS products
Data analytics
SEO and content marketing
Scriptwriting and storyboarding
Ghostwriting, sub-editing, and proofing
Marketing and advertising
Influencer marketing
Social media management and strategy
(LinkedIn | Twitter | Instagram | TikTok | Reddit)
Research and analytics
White papers
Press releases
Running copywriting workshops
Award entries (see below 👇)
Awards entries I've tricked judges into awarding:
Cannes Lions
PR, Gold + Silver, The People's Seat/The United Nations
Adweek
Top 20 Fastest-Growing Agency x Creator House of The Year, Whalar
The Sunday Times Fast-Track
Top 10 privately-owned tech companies, Whalar
D&AD
Granite, The People's Seat/The United Nations
WARC
Effectiveness Grand Prix, The People's Seat/The United Nations
Campaign Experience Awards
Best Sustainable Experience, Discarded Spirits co. The World's Most Rubbish Bar
FAB Awards
Best Sustainable Experience, Discarded Spirits co. The World's Most Rubbish Bar
Independent Agency Awards x2
Best Use of Brand Experience x Freedom Award for Outstanding Bravery, Discarded Spirits co. The World's Most Rubbish Bar
Independent Agency Awards
Best Use of Media, Glenfiddich Whisky Where Next?
Digiday
Best Influencer Marketing Platform, Whalar
Le Book
Non-Traditional, Christian Dior #DiorLoveChain, What Would You Do For Love?
Influencer Marketing Awards
Best Fashion Campaign, NET-A-PORTER x J.W. Anderson
Independent Agency Awards x2
Best Use of Brand Experience x Freedom Award for Outstanding Agility, Häagen-Dazs, Secret Sofa
MAA GLOBES
Best Brand Building and/or Awareness Campaign, Nature Valley, #GetOutMore
2x European Sponsorship Association
Best use of Digital Channels x Best Use of Media, Nature Valley, #GetOutMore
