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Will Rix


Hi, I'm Will

About me:


Experienced copywriter/comms specialist with a dry creative flair who dislikes jargon. 

Equal sides of the fence on TikTok. 


Loves writing long-form, sadly only my Mother likes mine. Cut my teeth writing hundreds of articles, captions, decks and scripts within the polarising world of influencer marketing. Moved into a global comms role; wrote bigger marketing decks, shorter captions and Cannes-winning award entries.


Landed in a creative agency. Won more awards. Flirted with PR.


Moved freelance; doubled down on copy that sells.


Copy that sells data science. Copy that sells sustainable smoothies. Copy that sells $500 hoodies, modelled by very unhappy-looking people.


I love weird briefs. I love making B2B human. I love making B2C provocative. I love giving campaigns substance. I bring a clear perspective and knowledge of all social platforms, backed up by experience in OOH, experiential and TikToking.


Great at storyboarding. Even better at crafting a memorable script.


Distils complex ideas into digestible simplicity and I'll make your ideas pop on a webpage.


A no-bullshit editor. I’ll reduce your word count quicker than Musk’s redundancy strategy. Great on deadlines.


My copy will give clarity to your ideas. I’ll make your brand distinct. Make it flesh and blood in a digital age scrambling for attention. 


And, I write very good marketing emails. 


Full-circle. Still lots to learn, looking for a new challenge.


Let’s talk:



Data Science
Sub-editing & Proofing
Marketing and Advertising 

Influencer Marketing

Social Media Management
LinkedIn | Twitter | Instagram | TikTok

Video Scripts

Website Copy 

Research & Analytics 

White Papers

Digital Journalism

Credentials | Case Studies | Decks

Press Releases

Award Entries

Awards entries I've tricked judges into... awarding:


Cannes Lions
PR, Gold + Silver, The People’s Seat/The United Nations


Top 20 Fastest-Growing Agency x Creator House of The Year, Whalar


The Sunday Times Fast-Track
Top 10 privately-owned tech companies


Granite, The People’s Seat/The United Nations


Effectiveness Grand Prix, The People’s Seat/The United Nations


Campaign Experience Awards
Best Sustainable Experience, Discarded Spirits co. The World's Most Rubbish Bar

FAB Awards
Best Sustainable Experience, Discarded Spirits co. The World's Most Rubbish Bar

Independent Agency Awards x2

Best Use of Brand Experience x Freedom Award for Outstanding Bravery, Discarded Spirits co. The World's Most Rubbish Bar

Independent Agency Awards 

Best Use of Media, Glenfiddich Whisky Where Next?

Best Influencer Marketing Platform, Whalar


Le Book
Non-Traditional, Christian Dior #DiorLoveChain, What Would You Do For Love?


Influencer Marketing Awards
Best Fashion Campaign, NET-A-PORTER x J.W. Anderson


Independent Agency Awards x2
Best Use of Brand Experience x Freedom Award for Outstanding Agility, Häagen-Dazs, Secret Sofa


Best Brand Building and/or Awareness Campaign, Nature Valley, #GetOutMore

2x European Sponsorship Association

Best use of Digital Channels x Best Use of Media, Nature Valley, #GetOutMore

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